Since linking your account through the game automatically links your account on the EU site, I'm going to assume Tomb Raider account related stuff automatically defaults to the EU site, even if you are in NA, but I still see no way to activate the game on my account.

I even tried creating a profile on the NA Square Enix website but didn't see a way to link your Steam profile with a NA account. (1) Log in to the intended Square Enix Account on the Mog Station ( If you have not yet registered for a SQUARE ENIX Account, you will need to use the 'Register New Account' button on that page. A Square Enix account can have up to 8 Final Fantasy XIV game codes linked to it. A Square Enix account is a free service provided for authentification in all of Square Enix's online services. To link your Square Enix Members account in Avengers, just follow these steps. I even unlinked and relinked my Steam account just to be sure I linked the proper account and everything was correct, but still doesn't show the game is activated on my profile. Unable to link FFXIV Online PS4 digital download to existing service account. I'm wondering if it will automatically activate once I play it a few more times or what? Normally on Steam you can right click the game and it will have an option to view your product key if it assigns you a product key when you purchase, but nothing for Tomb Raider. Yeah, I checked my e-mail from when I purchased it and I get an authorization code, but nothing that matches what Square Enix asks on their website.

How to link square enix account to ps4